SHANGRI-LA HOTELS AND RESORTS AND SINGAPORE AIRLINES LAUNCH REGIONAL CAMPAIGN TO CELEBRATE ASEAN’S 50TH YEAR
1 August 2017
Singapore, 1 August 2017 – In celebration of the Association of Southeast Asian Nations’ (ASEAN) 50th founding anniversary, global travel brands Shangri-La Hotels and Resorts and Singapore Airlines have partnered to launch a regional travel campaign called “ASEAN Is More – First Stop Singapore.” The campaign showcases Southeast Asia’s diverse destinations with specially curated leisure travel offers, which can be reserved from 1 August to 31 October 2017 at http://www.rediscovernew.shangri-la.com/asean-50/about/, for stays until 31 December 2017.
Families can find exclusive flight offers to exciting destinations and hotel deals for any Shangri-La hotel or resort in Singapore, Malaysia, Indonesia, Myanmar and Thailand; Hotel Jen properties in Singapore and Malaysia; as well as Traders Hotel, Kuala Lumpur. The ASEAN Is More - Family Fun Offer includes:
• Accommodations for two adults and two children aged 11 years old and below
• Daily breakfast buffet
• Extra bed or sofa bed for one child
• Daily dinner buffet for two adults and two children – aged 11 years old and below – with bottomless
soft drinks, juices, beer and house wine at selected hotels
• Wireless Internet access
To turn up the notch on fun, travellers can take part in the ASEAN 50 Holiday Memory Match game from 1 August to 31 October 2017. Game participants score points by correctly matching all the cards in a short time and the accumulated scores are displayed on a leaderboard on the game’s microsite http:/rediscovernew.shangri-la.com/asean-50-game. The 10 fastest contestants will each win a four-day and three-night stay at Shangri-La Hotel, Singapore that includes a SGD200 dining credit at NAMI Restaurant and Bar. Winners of the ASEAN 50 Holiday Memory Match game will be notified through email.
At the end of the memory game when participants submit their answer for the question, “What is your favourite ASEAN country and why?” they stand a chance to win a four-day holiday from their home country to Singapore. The prize includes a round trip economy class air ticket on Singapore Airlines with accommodation in the newly refreshed Tower Wing of Shangri-La Hotel, Singapore.
“We are excited to partner with Singapore Airlines to highlight the vibrant and colourful Southeast Asia region and its warm hospitality,” said Shangri-La Executive Vice President, Mr. Cetin Sekercioglu. “As a destination, Southeast Asia has so much to offer – art, culture, heritage, nature, culinary experiences and innovative events that attract and engage all kinds of travellers. There is truly something for everyone in ASEAN.”
“We are pleased to work with Shangri-La Hotels and Resorts on this new partnership to promote the diversity of ASEAN to the world,” said Singapore Airlines Senior Vice President Sales and Marketing, Mr Campbell Wilson. “With SIA’s home base of Singapore located in the heart of ASEAN and coupled with our wide global network, we are well-positioned to bring visitors across this beautiful region.”
To discover more about the ASEAN Is More campaign, please visit http://www.rediscovernew.shangri-la.com/asean-50/.
Hotel and flight reservations for ASEAN is More must be made between 1 August and 31 October 2017 at http://www.rediscovernew.shangri-la.com/asean-50/about/, for stays until 31 December 2017. Terms and conditions apply.
To find out more about Shangri-La Hotels and Resorts and Singapore Airlines’ Infinite Journeys programme, please visit www.infinitejourneys.com.
About Shangri-La Hotels and Resorts
Hong Kong-based Shangri-La Hotels and Resorts, one of the world’s premier hotel management companies, currently operates over 95 hotels in 22 countries and 73 destinations under the Shangri-La, Kerry, Hotel Jen and Traders brands. Prominently positioned in Asia, the group has established its brand hallmark of “hospitality from the heart” over four decades in Asia Pacific, the Middle East, Europe, North America and the Indian Ocean. The group has a substantial development pipeline with upcoming projects in Australia, mainland China, Cambodia, Indonesia, Malaysia, Saudi Arabia and Sri Lanka. For more information, please visit www.shangri-la.com.
About Hotel Jen
Catering to urban adventurers, the Hotel Jen brand delivers quality, comfort and value with a playful twist and friendly service. Hotel Jen embraces the love for life and travel, helping curious travellers to leave boring behind through spontaneous experiences, unpublished insights and unconventional perspectives. Launched in 2014, Hotel Jen offers 10 vibrant hotels in some of the best locations across Asia Pacific, including Singapore; Hong Kong; Beijing and Shenyang, China; Manila; Penang and Johor in Malaysia; Brisbane, Australia; and Malé, Maldives. Hotel Jen is slated to open in Kota Kinabalu, Malaysia in 2018. For more information, visit www.hoteljen.com or join the conversation on Instagram, Facebook and Twitter.
About Singapore Airlines
The SIA Group’s history dates back to 1947 with the maiden flight of Malayan Airways Limited. The airline was later renamed Malaysian Airways Limited and then Malaysia-Singapore Airlines (MSA). In 1972, MSA split into Singapore Airlines (SIA) and Malaysian Airline System. Initially operating a modest fleet of 10 aircraft to 22 cities in 18 countries, SIA has since grown to be a world-class international airline group.
Singapore Airlines is committed to the constant enhancement of the three main pillars of its brand promise: Service Excellence, Product Leadership and Network Connectivity. The SIA Group fleet and network are also expanding in support of the development of its portfolio strategy, in which it has investments in both full-service and low-cost airline operations. This portfolio of airlines serving short-, medium-, and long-haul markets gives the SIA Group more flexibility and nimbleness, with the right vehicles to serve the right markets.