HOTEL JEN UNVEILS NEW “LEAVE BORING BEHIND” POSITIONING WITH EXCLUSIVE HOR JIAK! FOOD PROMOTION IN SINGAPORE

19 October 2016

SINGAPORE, 19 OCTOBER 2016 – Hotel Jen, the newest brand in the Shangri-La Group, introduces its “Leave Boring Behind” positioning across all its properties. Catering to the urban adventurer in all of us, Hotel Jen looks to sate the wanderlust that every traveller has, both by encouraging guests to explore the city, but also by bringing elements of the city into the hotel.
 
Four passion points underpin this new brand direction and span across after-dark activities (After Hours), authentic local experiences (Native Rituals), cuisine (Get.Set.Eat.) and art (Jen Why Art). Experiential programmes based on these passion points will be gradually rolled out across all Hotel Jens over the next months.
 
“Shangri-La Hotels and Resorts launched Hotel Jen two years ago to cater to curious travellers who are passionate about discovering new places, cultures and experiences,” said Marisa Aranha, vice president of sales and marketing for Hotel Jen. “Today, more people want to immerse themselves in a destination when they travel and, as hosts, we want to help them leave boring behind by uncovering lesser known insights and experiences.”
 
Hor Jiak! Food Promotion
In conjunction with this launch, Hotel Jen chefs have created five “hor jiak” – which means “tasty” in the Hokkien language – dishes inspired by popular local food in Singapore, Malaysia and the Philippines.
 
The Hor Jiak! highlights include:
 Chilli Crab Fondue / Hotel Jen Tanglin Singapore – Ah Hoi’s Kitchen’s signature chilli crab served in a bread bowl, offering a fun yet practical take on this iconic local dish.
 Laksa Lemak Singapura / Hotel Jen Orchardgateway Singapore – An alternative take on a classic Peranakan dish in Singapore, the wok-fried rice is infused with the spicy aromatic laksa broth.
 Laksa Johor Slider / Hotel Jen Puteri Harbour, Johor – Inspired by Johor’s modern founder’s visit to Italy in the 19th century, Laksa Johor is prepared with spaghetti. This mini burger rendition with crispy spaghetti “buns” offers a fun take on this popular dish.
 Smoked Pulled Lamb Pongteh / Hotel Jen Penang – Chicken or pork pongteh is a classic Peranakan dish in Penang. This smoked lamb rendition is inspired by the hearty barbecues in Southern America.
 Ginataang Turon / Hotel Jen Manila – People in the Philippines have a penchant for sweet desserts. This treat combines two popular Filipino mid-day snacks: Ginataang halo-halo (glutinous rice balls, tubers and tapioca pearls in coconut milk) and turon (banana fritters).
 
The Hor Jiak! promotion will be available at Hotel Jen Orchardgateway and Hotel Jen Tanglin from 14 November to 11 December 2016 at Makan@Jen and J65 restaurants respectively.
 
Promotion Details
The different dishes will be featured during the lunch and dinner buffets. 14 - 20 November 2016: Laksa Lemak Singapura + Ginataang Turon
21 - 27 November 2016: Chilli Crab Fondue + Ginataang Turon
28 November – 4 December 2016: Laksa Johor Slider + Ginataang Turon
5 - 11 December 2016: Smoked Pulled Lamb Pongteh + Ginataang Turon
Makan@Jen at Hotel Jen Orchardgateway Singapore
Lunch (12.30pm to 2.30pm) SGD25.90++ (Monday to Friday)
SGD42.00++ (Saturday and Sunday)
Dinner (6.30pm to 10.00pm) SGD42.00++ (Monday to Thursday)
SGD65.00++ (Friday and Saturday)
J65 at Hotel Jen Tanglin Singapore
Lunch (12.00pm to 2.30pm) SGD29.00++ (Monday to Saturday)
(12.00pm to 3.00pm) SGD55.00++ (Sunday)
Dinner (6.00pm to 9.30pm) SGD55.00++ (Sunday to Thursday)
(6.00pm to 10.00pm) SGD60.00++ (Friday and Saturday)

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