13 November 2015


SHENYANG, CHINA: March 28th 2015: Rebranding that day as Hotel Jen Shenyang, Traders Hotel Shenyang marks the first property in northeast of China to adopt the new Hotel Jen brand by Shangri-La International Hotel Management Ltd. Catering to a new “Jeneration” of independently minded business and leisure travellers, the brand is rolling out quickly in major cities in Asia Pacific. The launch today in mainland China is a significant milestone and highlights Shangri-La’s long-term commitment to the China market.

The Hotel Jen brand is inspired by the virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places. Hotel Jen takes care of guests with efficiency and care while giving them informed access to the best a destination has to offer. Hotel Jen provides travellers greater flexibility to blend the boundaries between business and leisure.

Mr. Greg Dogan, president and CEO of Shangri-La Hotels and Resorts, said: “The opening of Hotel Jen Shenyang is extremely important for our organisation. The Hotel Jen Shenyang team has been in adjustment conforming to constantly changing of guests who think independently with implementing the idea of Hotel Jen and meet the guests who seek for simple pleasure, easy efficiencies and opportunity to adventure sense.”

Mr. Larry Lv, general manager of Hotel Jen Shenyang, added: “The Traders brand has built market basis in fierce competition of hotel industry during around 25 years with excellent performance and established loyal guests group. Yet we focus on future more and listen to their voice carefully. Hotel Jen is really about changing our approach from the inside out for leading our team still ahead of hotel industry.”

Hotel Jen Shenyang has an ideal location in the Central Business District of Shenyang, the capital city of Liaoning Province and the political and commercial hub of north-east China. The hotel is well positioned in the prosperous commercial area of downtown. The airport is only 30 minutes away, and Shenyang Railway Station and Subway Line 1 is only 5 minutes’ walk from the hotel. The hotel is a good choice for business travellers and for hosting meetings, banquets and conventions. At Hotel Jen Shenyang, we offer guests dedicated service with versatile efficiency and great value. Zhao Mausoleum, Fu Mausoleum and the Imperial Palace, three famous World Cultural Heritage sites in Shenyang, will lead you to dig more into the history of this city.

The hotel builds on its existing heritage and the staff’s local knowledge to deliver the new brand to guests. An informed and friendly service style will allow guests to discover the best of where they are through unique recommendations, from cultural spots, local cuisines and new places to off-the-beaten-track locations. An unparalleled local knowledge, reflective of the brand’s 25-year heritage, means the Hotel Jen team will be the guests’ own personal local lifestyle guide, making them truly feel like they are staying with a friend.

Embracing the concept of ‘staying with a friend’, guests will notice the extra touches on the in-room and restaurant dining options, which feature fresh local products selected for flavour, fusion and fun. For added convenience, the hotel features a vending machine with beverage and snack items priced at convenience store levels and a ‘Grab&Go’ deli counter offering quick meal solutions.

Cutting-edge technology is also key to catering to the highly social, young-at-heart traveller. WiFi everywhere, all the time and convenient mobile charging stations throughout the hotel are a few of the many features on offer at Hotel Jen Shenyang. In addition, simple pleasures, such as a laundry wash-and-fold service for unlimited items in the laundry bag at one price, fruit-infused waters and signature iced teas in summer and coffee and snack-box-to-go options after breakfast allow guests to get on with the things they care about – life, travel and discovery.

Guest comfort and safety are an absolute priority and there will be no compromise on existing, high-quality standards.  
Hotel Jen development projects are under consideration in key gateway cities in Asia Pacific, with plans to expand globally in the future.


Hotel Jen Shenyang 

  • 407 guestrooms with a choice of nine room types ranging from a 39m2 Superior Room to the 162m2 Speciality Suite.
  • A  5-minute walk to Shenyang Railway Station and Shenyang Subway Line 1 with lots of shops, restaurants, supermarket and food court
  • T: +86 24 2341 2288
  • E: 
  • A:  68 Zhong Hua Road, He Ping District, Shenyang 110001, China



Notes to editors:
About Hotel Jen
Hotel Jen is a diverse collection of hotels in the best locations across Asia Pacific, with a unique brand of style and service delivery designed to appeal to a ‘New Jeneration’ of travellers.

The brand is the brainchild of virtual persona Jen, a professional hotelier and all-time lover of life, travel and discovery.

To guests, Hotel Jen delivers quality, comfort, convenience and value with a twist. Jen cares about what really matters to guests – the important things done well; comfortable rooms and honest authentic service; respect, privacy and efficiency served without fuss or intrusion; cultural insights; interesting experiences; and fast, WiFi everywhere, always.

For more information and reservations, please contact a travel professional or access the Hotel Jen website at

About Hotel Jen’s Chinese name
Today – Travel
Jen is a lover of life, fun, adventure and discovery, and wanted a Chinese name to reflect that. ‘Jin’ (today) is about the importance of living every day to its fullest, in the moment, and Lü (travel) represents the idea that life is about exploring new cultures, experiences and ways of being you.
Together, the characters inspire others to ‘travel today’, so why not be a little spontaneous? Jen can’t wait to host you.

Catering to urban adventurers, the Hotel Jen brand delivers quality, comfort and value with a playful twist and friendly service. Hotel Jen embraces the love for life and travel, helping curious travellers to leave boring behind through spontaneous experiences, unpublished insights and unconventional perspectives. Launched in 2014, Hotel Jen offers 10 vibrant hotels in some of the best locations across Asia Pacific, including Singapore; Hong Kong; Beijing and Shenyang, China; Manila; Penang and Johor in Malaysia; Brisbane, Australia; and Malé, Maldives. Hotel Jen is slated to open in Kota Kinabalu, Malaysia in 2018. For more information, visit or join the conversation on Instagram, Facebook and Twitter.