HOTEL JEN SHENYANG ACHIEVES ONLINE MARKETING SUCCESS
18 December 2015
Traders Hotel, Shenyang rebranded to Hotel Jen Shenyang on 28th March 2015 becoming the first property in northeast of China to adopt the new Hotel Jen brand by Shangri-La International Hotel Management Ltd. After rebranding, Hotel Jen Shenyang achieved many positive comments and reviews among social websites, hotel guests and both online and offline markets with precisely catering to the trend.
Along with launching three online social media channels after rebranding: Facebook, Weibo and WeChat, Hotel Jen Shenyang shared every exciting moment and every new look with fans via the three channels and established a good foundation in social media. What’s more, a series of PR events such as the Rebranding Ceremony, Bubble Run Activity and Hot-air Balloon Event also increased our online followers and successfully attained more than 400,000 fans on Weibo. To date, Hotel Jen Shenyang gained a stable fan base, including 49,329 followers on Weibo and the WeChat and Facebook’s followers are also increasing.
On the annual list for the 2015 China Travel Awards issued by Travel + Leisure magazine, Hotel Jen Shenyang was also honoured with the Online Voted 2015 Best Hotel Award. This award is voted online by travellers to reward the hotels which were highly appreciated and recognised for their outstanding accomplishments in online marketing.
Through the hotel’s great efforts on its online channels, it ranked high on online travel agent websites among the citywide hotels and came out first on TripAdvisor, winning two awards, Excellence Award and Hall of Fame Award during the first year of rebranding.
Mr. Larry Lv, General Manager of Hotel Jen Shenyang, said: “Hotel Jen Shenyang is always moving forward to try something new by way of demonstrating the brand values and creating ‘That Jen Feeling’ experiences. We continue to enhance engagement of our followers online and obtain brand support from other social sectors which can have a positive impact on our hotel revenue.”
About Hotel Jen
Hotel Jen is a diverse collection of hotels in the best locations across Asia Pacific, with a unique brand of style and service delivery designed to appeal to a ‘New Jeneration’ of travellers.
The brand is the brainchild of virtual persona Jen, a professional hotelier and all-time lover of life, travel and discovery.
To guests, Hotel Jen delivers quality, comfort, convenience and value with a twist. Jen cares about what really matters to guests – the important things done well; comfortable rooms and honest authentic service; respect, privacy and efficiency served without fuss or intrusion; cultural insights; interesting experiences; and fast, free WiFi everywhere, always.
For more information and reservations, please contact a travel professional or access the Hotel Jen website at www.hoteljen.com.
Hotel Jen’s Chinese name
Today – Travel
Jen is a lover of life, fun, adventure and discovery, and wanted a Chinese name to reflect that. ‘Jin’ (today) is about the importance of living every day to its fullest, in the moment, and Lü (travel) represents the idea that life is about exploring new cultures, experiences and ways of being you.
Together, the characters inspire others to ‘travel today’, so why not be a little spontaneous? Jen can’t wait to host you.