JEN INVITES YOU TO PLAY – TO MARK A NEW WAY TO STAY : ‘Find That Jen Feeling’ in a special competition in Singapore
25 August 2014
Over the next two weeks, Singaporeans are invited to switch on their sense of adventure and discover ‘That Jen Feeling’ in a fun treasure-hunt competition around the city.
Starting Monday, 1 September, everyone is encouraged to get involved and seek out hidden, or not-so-hidden, signature Js across the city for a chance to win incredible travel experiences and hotel stay prizes, along with other rewards.
The campaign is inspired by and offers an introduction to a very special ‘virtual’ persona, ‘Jen’, a professional hotelier who loves life, travel and the adventure of discovering new places.
Speaking of the campaign, Jen said: “I’ve hidden more than 30 of my signature ‘Js’ at my favourite locations across the city. You can find them as sculptures, posters and symbols in restaurants, shops and other destinations. The more you find, the bigger the prize you could win. Good luck!”
Some ‘Js’ will be small and located in places of local interest, including specialist shops and interesting dining spots, shopping malls and public transport, special tourist areas of interest and a few that will be big and bold, and simply unmissable.
Using a favourite social media account, J-hunters can scan clues hidden in QR codes that will lead to other ‘Js’. The more ‘Js’ you find, the bigger the prize you could win through the tiered lucky draw.
Some S$100,000 worth of prizes are up for grabs, including the grand prize of a five-night Shangri-La and Hotel Jen experience in the Maldives. The search will last through 15 September, and winners will be announced on 22 September via email sent to the winners and published in the Straits Times.
‘That Jen Feeling’ and the virtual persona Jen represent a new hotel concept and service philosophy that will be unveiled for the first time at Hotel Jen Orchardgateway in Singapore in September.
Hotel Jen Orchardgateway Singapore is the first hotel in a major initiative that will see the transformation of Shangri-La’s Traders Hotels. The rebrand will bring an intuitive service attitude and relaxed, friendly style to the diverse collection of existing and new mid-range hotels situated in the best locations in Asia Pacific.
You can join the search by logging in to the site www.findthatjenfeeling.com on your mobile device or by scanning the QR code here.
Note: The site will not be active until the search begins on 1 September.
Follow the online activity through #FindThatJenFeeling or #ThatJenFeeling.
T: +852 2599 3497