JEN INVITES YOU TO PLAY – TO MARK A NEW WAY TO STAY : ‘Find That Jen Feeling’ in a special competition in Singapore

25 August 2014
JEN INVITES YOU TO PLAY – TO MARK A NEW WAY TO STAY : ‘Find That Jen Feeling’ in a special competition in Singapore

Over the next two weeks, Singaporeans are invited to switch on their sense of adventure and discover ‘That Jen Feeling’ in a fun treasure-hunt competition around the city.

Starting Monday, 1 September, everyone is encouraged to get involved and seek out hidden, or not-so-hidden, signature Js across the city for a chance to win incredible travel experiences and hotel stay prizes, along with other rewards.

The campaign is inspired by and offers an introduction to a very special ‘virtual’ persona, ‘Jen’, a professional hotelier who loves life, travel and the adventure of discovering new places.

Speaking of the campaign, Jen said: “I’ve hidden more than 30 of my signature ‘Js’ at my favourite locations across the city. You can find them as sculptures, posters and symbols in restaurants, shops and other destinations. The more you find, the bigger the prize you could win. Good luck!”

Some ‘Js’ will be small and located in places of local interest, including specialist shops and interesting dining spots, shopping malls and public transport, special tourist areas of interest and a few that will be big and bold, and simply unmissable.

Using a favourite social media account, J-hunters can scan clues hidden in QR codes that will lead to other ‘Js’. The more ‘Js’ you find, the bigger the prize you could win through the tiered lucky draw.

Some S$100,000 worth of prizes are up for grabs, including the grand prize of a five-night Shangri-La and Hotel Jen experience in the Maldives. The search will last through 15 September, and winners will be announced on 22 September via email sent to the winners and published in the Straits Times.

‘That Jen Feeling’ and the virtual persona Jen represent a new hotel concept and service philosophy that will be unveiled for the first time at Hotel Jen Orchardgateway in Singapore in September.

Hotel Jen Orchardgateway Singapore is the first hotel in a major initiative that will see the transformation of Shangri-La’s Traders Hotels. The rebrand will bring an intuitive service attitude and relaxed, friendly style to the diverse collection of existing and new mid-range hotels situated in the best locations in Asia Pacific.

You can join the search by logging in to the site on your mobile device or by scanning the QR code here.

QR Code for Singapore Offer 

Note: The site will not be active until the search begins on 1 September.
Follow the online activity through #FindThatJenFeeling or #ThatJenFeeling.

Mellisa Gillies
T: +852 2599 3497

Catering to urban adventurers, the Hotel Jen brand delivers quality, comfort and value with a playful twist and friendly service. Hotel Jen embraces the love for life and travel, helping curious travellers to leave boring behind through spontaneous experiences, unpublished insights and unconventional perspectives. Launched in 2014, Hotel Jen offers 10 vibrant hotels in some of the best locations across Asia Pacific, including Singapore; Hong Kong; Beijing and Shenyang, China; Manila; Penang and Johor in Malaysia; Brisbane, Australia; and Malé, Maldives. Hotel Jen is slated to open in Kota Kinabalu, Malaysia in 2018. For more information, visit or join the conversation on Instagram, Facebook and Twitter.