4 November 2014

Rebranding today as Hotel Jen Penang, the Traders Hotel Penang is the first Traders property to rebrand in Malaysia. Hotel Jen Penang marks as the fifth Traders property to adopt the new Jen brand by Shangri-La International Hotel Management Ltd. Catering to a new ‘Jeneration’ of independently minded business and leisure travellers, the brand will launch quickly with ten Hotel Jens opening in major cities in Asia Pacific by March 2015.
Mr. Greg Dogan, president and CEO of Shangri-La Hotels and Resorts, said: “The opening of Hotel Jen in Malaysia is a significant milestone in our ongoing plans to launch Hotel Jen across the region.”

“True to the new brand, the Hotel Jen Penang team are embracing the changing demands of today’s more independently minded travellers; who seek simple pleasures, easy efficiency and the opportunity to indulge their sense of adventure.”
The Hotel Jen brand is inspired by the virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places. Hotel Jen takes care of guests with efficiency and care, while also giving them informed access to the best a particular destination has to offer.

Mr. Gavin Weightman, general manager of Hotel Jen Penang, said: “The rebrand to Hotel Jen will set new standards for guest experiences which shows in the changing demands of today’s customers, both the new and ‘millennial’ mind-set and the increasingly socially enabled ‘young-at-heart’ existing customer. It is a revolution and all about changing our approach, starting at the very heart of our hotel – our staffs that have been with us for the past 28 years. Hotel Jen Penang will still bring guests the same level of quality as before but now with a more intuitive service attitude and relaxed, friendly style. “
Hotel Jen Penang is building on its existing heritage and the staff’s local knowledge to deliver the new brand to guests. Embracing the concept of ‘staying with a friend’, guests will notice the extra touches from a home-cooking inspired restaurant menu inviting guests to request their own version of a dish, to handwritten notes from the staff.

An informed and friendly service style will allow guests to discover the best of where they are through unique recommendations, from new boutiques to finding the best local Asam Laksa. The Hotel Jen team will be a guest’s own personal local lifestyle guides, making them truly feel like they are staying with a friend.

Technology is also key to catering to the highly social, young-at-heart traveller. WiFi everywhere, all the time, and convenient mobile charging stations throughout the hotel. In addition, laundry wash and fold service at one price for unlimited items in the laundry bag, a PressReader app with access to 2,500 online publications, replacing the traditional morning newspaper, and coffee and snack-box-to-go options after breakfast are just a few of the many features on offer at Hotel Jen Penang. Guest comfort and safety are an absolute priority and there will be no compromise on existing, high-quality standards.

In the next phase of the Hotel Jen roll-out, Traders hotels in Manila, Maldives, Beijing, Shenyang and Johor Bahru will be rebranded from November 2014 to March 2015, bringing an intuitive service and relaxed, friendly style to the existing collection of mid-range hotels. 
Hotel Jen development projects are under consideration in key gateway cities in Asia Pacific, with plans to expand globally in the future.

Hotel Jen Penang

  • 443 guestrooms with a choice of three room-types, ranging from a 28m2 Deluxe Room to the 52m2 Executive Suite.
  • Located in the heart of George Town. It’s close to the prime commercial, business and shopping areas of the city. Penang International Airport and Bayan Lepas Industrial Zone are only 15 minutes away.
  • Within the walking distance to unique historical sites and famous hawker street food.
  • Rebranding offer: Make a room reservation at Hotel Jen Penang, and from MYR360++, receive: a buffet breakfast in Islander; a 2-hour trishaw ride to take in local street art; a map to explore historic George Town; 20% discount on food and beverages; one bag of laundry per stay – wash and fold; WiFi everywhere, anytime; local phone calls; access to 2,500+ publications through PressReader; late check out until 4pm, subject to availability.*
  • T: +604 2622 622
  • E: 
  • A:  Magazine Road, George Town, 10300 Penang

*Subject to terms and conditions

Catering to urban adventurers, the Hotel Jen brand delivers quality, comfort and value with a playful twist and friendly service. Hotel Jen embraces the love for life and travel, helping curious travellers to leave boring behind through spontaneous experiences, unpublished insights and unconventional perspectives. Launched in 2014, Hotel Jen offers 10 vibrant hotels in some of the best locations across Asia Pacific, including Singapore; Hong Kong; Beijing and Shenyang, China; Manila; Penang and Johor in Malaysia; Brisbane, Australia; and Malé, Maldives. Hotel Jen is slated to open in Kota Kinabalu, Malaysia in 2018. For more information, visit or join the conversation on Instagram, Facebook and Twitter.