Hotel Jen Shenyang Launches Virtual Reality Experiences



31 August 2016, Shenyang – Following Shangri-La Hotels and Resorts’ announcement of the first-ever integration of virtual reality (VR) experiences into its worldwide hotel sales efforts, Hotel Jen Shenyang rolls out VR experiences for its guests in August 2016. 




The group has rolled out Samsung Gear VR headsets across all global sales offices and produced immersive 360-degree videos for over a quarter of its 94 hotels and resorts. 




VR headsets enable travel advisors, meeting planners and potential corporate clients to virtually experience Shangri-La hotels and destinations around the world. 




Rebranded as the first Hotel Jen property in northeast China, Hotel Jen Shenyang caters to a new “Jeneration” of independently minded business and leisure travellers. WiFi everywhere all the time and convenient mobile charging stations throughout the hotel are few of the many features on offer at Hotel Jen Shenyang. 




The VR experience is another key initiative catering to the highly social, young-at-heart traveller who cares about cutting-edge technology. 




It will be used as a promotional and educational tool at tradeshows, industry events and sales meetings, instantly “transporting” advisors to places. Travel advisors will also be able to share the 360-degree videos with their customers via The videos can be watched online on a 360-degree video player or, for a fully immersive experience, download and view on a VR headset that uses the Oculus platform. 




“Shangri-La is investing significantly in technology and the future of travel content, which is why we are embracing virtual reality on this scale,” said Steven Taylor, chief marketing officer of Shangri-La International Hotel Management Ltd. “VR is a revolutionary new sales tool. The technology has evolved so that it is now affordable, light and portable; virtual reality is on the cusp of becoming more mainstream.” 




“Travel experts play a critical role in their fields and the traveller’s decision-making process. This is why our first VR efforts are focused on them,” said Taylor. “Their clients depend on them to ensure holidays, business trips and meetings are enjoyable and effective. Shangri-La’s VR experiences will enhance their knowledge about our hotels and their ability to sell with confidence to their clients.”    




“We want to employ innovative technology in a way that is meaningful to our trade partners and beneficial to consumers,” said Taylor. “Not only will Shangri-La’s immersive 360-degree videos provide travel experts a better understanding of the Shangri-La product and experience, but there are many creative applications. For example, a travel planner could virtually walk a CEO through Island Shangri-La, Hong Kong’s ballroom prior to a big product announcement or use it to heighten clients’ anticipation for an upcoming trip.” 



About Hotel Jen  


Catering to a new generation of independent travellers, the Hotel Jen brand delivers quality, comfort and value with a playful twist and friendly service. Hotel Jen embraces the love for life and travel, helping adventurous souls explore and discover. Launched in 2014, Hotel Jen offers 10 vibrant hotels in some of the best locations across Asia Pacific, including Singapore; Hong Kong; Beijing and Shenyang in mainland China; Manila; Penang and Johor in Malaysia; and Malé, Maldives. New Hotel Jen properties have been announced for Kuala Lumpur and Kota Kinabalu in Malaysia, with development projects under consideration in gateway cities in Asia Pacific. For more information, visit or join the conversation on Instagram, Facebook and Twitter.