HONG KONG – March 7, 2017 – Hotel Jen, part of Shangri-La International Hotel Management, continues to enhance its portfolio with the highly anticipated debut of a brand-new hotel in Beijing and the extensive renovation of Hotel Jen Penang this year. To address the rise in family travel in Asia Pacific, Hotel Jen has unveiled new Hello Kitty rooms in Johor and deluxe family rooms in Singapore. Catering to guests who seek immersive destination experiences, Hotel Jen properties will roll out activities focused on artistic discovery following the recent launch of the brand’s first experiential programme, which is focused on after-dark exploration.

“As we continue to deliver our distinct style of friendly, no-frills service, we are excited to expand our portfolio in Asia Pacific with the launch of Hotel Jen Beijing and to unveil the freshly renovated Hotel Jen Penang in the coming months,” said Marisa Aranha, vice president of sales and marketing for Hotel Jen.

Hotel Jen Beijing (opening in June 2017) 

The brand will make a stylish debut in the heart of Beijing’s central business district with the launch of the 450-room Hotel Jen Beijing. Part of the prestigious China World Trade Center development, Hotel Jen Beijing will introduce fresh, stimulating work-play experiences and deliver the brand’s energetic hospitality style to travellers and the city’s residents. The hotel’s unique facilities will include a vibrant co-working hub paired with creative meeting spaces, the only gastropub in the CBD, and a 3,500-square-metre world-class health club with extensive facilities to meet diverse fitness requirements.

Renovations and New Features 

  • Hotel Jen Penang: Ahead of the extensive renovation that is set to be completed in the third quarter of 2017, the hotel recently unveiled its new Club Lounge and Club Rooms. The design overhaul of the 443 guestrooms, public spaces and dining venues will highlight Penang’s diverse culture, including its Peranakan heritage, whilst incorporating modern facilities to better cater to travellers visiting George Town, a UNESCO World Heritage Site.
  • Hotel Jen Orchardgateway Singapore: The hotel’s five new Deluxe Family Rooms offer lofty views of the Marina Bay district that guests can enjoy from the comfort of a king-sized bed and a sofa bed, making them an ideal retreat for families and friends after a full day of sightseeing. Rates start from S$410++ per night.
  • Hotel Jen Puteri Harbour, Johor: Hello Kitty enthusiasts visiting the hotel’s adjoining SANRIO HELLO KITTY TOWN can now stay in one of the 12 distinct themed rooms that were unveiled in January. The first of its kind in Southeast Asia and designed in partnership with Sanrio, the vibrant rooms revolve around three themes: the bold blue Sailor, the romantic Pink Series, and the fantastical Hello Kitty in Oz. Available in double, twin and bunk bed arrangements and complete with Hello Kitty amenities, the rooms cost RM800++ and above per night.
  • Hotel Jen Shenyang: The hotel will renovate its public spaces and dining venues to unveil a modern design and upbeat ambiance by the end of the year. To meet the growing demand for quality long-stay accommodation in Shenyang, the hotel will transform five floors of guestrooms into serviced apartments by the end of 2018.

Destination-centric experiential programmes 

Aranha added, “We want to inspire curious travellers to leave boring behind through unconventional perspectives combined with our playful approach and to help them discover new experiences beyond what they might find in a typical guide book.”

In February, Hotel Jen unveiled its first experiential programme, Night Light, to help travellers get off the staid tourism trail and safely explore a city after dark with an online map featuring recommendations from savvy local foodies and culture experts gleaned from social media. To complement this, each Hotel Jen will offer invigorating weekly activities ranging from sunset yoga and aqua Zumba classes in Singapore to night-time walks high atop Hong Kong’s misty Victoria Peak to a sunrise workout with a certified fitness trainer in Brisbane.

Starting in the second quarter, Hotel Jen will roll out a series of “Jen-Why Art” activities, which will throw the spotlight on emerging artists in each destination through interactive sessions where guests can unleash their creativity. These will include a collaboration with a speed painter in Penang; an art festival in Malé in partnership with the Maldives Artist Community; calligraphy and doodle art classes in Manila; and handicraft lessons that put a creative spin on wool and flowers in Shenyang.

For more information and to book a stay, visit Follow @HotelJen and join the social conversation using the #LeaveBoringBehind hashtag.

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About Hotel Jen 

Catering to a new generation of independent travellers, the Hotel Jen brand delivers quality, comfort and value with a playful twist and friendly service. Hotel Jen embraces the love for life and travel, helping adventurous souls explore and discover. Launched in 2014, Hotel Jen offers 10 vibrant hotels across Asia Pacific, including Singapore; Hong Kong; Beijing and Shenyang in mainland China; Manila; Penang and Johor in Malaysia; and Malé, Maldives. New Hotel Jen properties have been announced for Kuala Lumpur and Kota Kinabalu in Malaysia, with development projects under consideration in gateway cities in Asia Pacific. For more information, visit or join the conversation on Instagram, Facebook and Twitter.

Press Contact 

Angelina Hue

Director of Brand Marketing Communications, Hotel Jen / +852 2599 3497