HOTEL JEN INVITES TRAVELLERS TO SEE THE CITY IN A DIFFERENT LIGHT AND LEAVE BORING BEHIND AFTER DARK

2017年2月8日
HOTEL JEN INVITES TRAVELLERS TO SEE THE CITY IN A DIFFERENT LIGHT AND LEAVE BORING BEHIND AFTER DARK

HONG KONG – February 8, 2017 – Hotel Jen, part of Shangri-La International Hotel Management, today unveils its first experiential programme, Night Light, which will run across all Hotel Jen properties in Asia Pacific. Designed to help guests who wish to be immersed in a destination and explore safely after dark with a carefree mind, Night Light is anchored around a ‘living’ interactive map and invigorating weekly activities organised by the hotels.

“Hotel Jen caters to urban adventurers who are passionate about discovering new places, cultures and experiences,” said Marisa Aranha, vice president of sales and marketing for Hotel Jen. “Through this new ‘Night Light’ programme, we are encouraging our guests to head out and explore the thriving activities that each destination has to offer between sunset and sunrise. There’s more to a city after dark than what is featured in conventional guide books and we want to provide a new perspective for busy business travellers, unabashed night owls and curious families through curated insider insights.”

Night Light Map 

Each Hotel Jen property on the hoteljen.com website features an interactive and ‘living’ map that continuously aggregates data from social check-ins and selected hashtags. The Night Light map in each city presents noteworthy and interesting hotspots after dark with filters (Touristy Things, Local Hangouts and Jen’s Picks) that viewers can use to remove the noise of cliché activities and uncover experiences off the beaten tourist track.

The online map lights up every night after sunset and is powered by the city’s inhabitants, including a select group of local influencers, “Jensetters” who share their insider knowledge with a focus on the home-grown art, local flavours and native rituals.

Night Light Events 

Every week, each Hotel Jen offers activities at the hotel or around the city allowing guests to observe local pastimes first-hand or discover the destination from an alternative angle as they get their adrenaline going.

  • Hotel Jen Brisbane: Wake up the senses and welcome the day with a kick start at a sunrise boot camp led by a certified trainer.
  • Hotel Jen Hong Kong: Night owls can follow the locals on a reinvigorating walk to the famed Victoria Peak, while early birds might prefer a leisurely hike in the pristine Tai Tam reservoir to catch the sunrise.
  • Malaysia: Rise and shine with aqua Zumba and enjoy the tranquil sunrise views at Hotel Jen Puteri Harbour, Johor or get pumped up for the evening with sunset aqua aerobics at Hotel Jen Penang.
  • Hotel Jen Malé, Maldives: Hone your mind and sculpt your body with early-morning POUND fitness classes by the infinity pool on the rooftop.
  • Hotel Jen Manila: Early birds can borrow a sports kit from the hotel for a group run at sunrise around the Cultural Center of the Philippines, while songbirds can sing their hearts out in the evening with a live band at Lobby Lounge.
  • Hotel Jen Shenyang: Stretch those muscles during the cooler months with a yoga dance class, followed by a massage. Alternatively, jump high and get smashing in a badminton showdown near the hotel.
  • Singapore: Get reinvigorated with sunset yoga by the rooftop pool at Hotel Jen Orchardgateway alongside breath-taking panoramic city views. At Hotel Jen Tanglin, come sunset, guests can choose between an invigorating aqua aerobics session in the hotel’s pool and a workout in the tranquil Singapore Botanic Gardens, a UNESCO World Heritage site.

Leave Boring Behind 

Hotel Jen celebrates the alternative twist that inspires curious travellers to leave boring behind through unconventional perspectives, lesser-known insights and spontaneous experiences. Each Hotel Jen enables its guests to seize the stay, meet the locals and unravel the city through experiential programmes focused on:

  • Native Rituals: Uncovering local customs, insider knowledge and city secrets
  • After-Hours: Exploring alternative city experiences from sunset to sunrise
  • Jen-Why Art: Discovering emerging artists and interactive creative experiences
  • Get.Set.Eat: Championing home-grown food producers and local flavours

To see the city in a different light, visit www.hoteljen.com/night-light-map or follow the social conversations using the #LeaveBoringBehind and #NightLight hashtags.

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Editor’s Notes: Below are screen shots of the Night Light map on a desktop:

Hotel Jen Night Light map landing page: Select a city 

Hotel Jen Night Light Campaign-1 

Hotel Jen Night Light map: “Come back after dark” auto-message which appears between 6am and 6pm 

Hotel Jen Night Light Campaign-2
 

Hotel Jen Night Light map in Singapore 

Hotel Jen Night Light Campaign-3
 

Hotel Jen Night Light map in Singapore with an example of Jen’s Picks 

Hotel Jen Night Light Campaign-4
 

Moderated selection of Local Hangouts and Jen’s Picks featured in the Hotel Jen Night Light map in Singapore 

Hotel Jen Night Light Campaign-5
 

Hotel Jen Night Light map on a mobile phone: 

Hotel Jen Night Light Campaign-6Hotel Jen Night Light Campaign-7Hotel Jen Night Light Campaign-8
 

About Hotel Jen 

Catering to urban adventurers, the Hotel Jen brand delivers quality, comfort and value with a playful twist and friendly service. Hotel Jen embraces the love for life and travel, helping curious travellers to leave boring behind through spontaneous experiences, unpublished insights and unconventional perspectives. Launched in 2014, Hotel Jen offers nine vibrant hotels in some of the best locations across Asia Pacific, including Singapore; Hong Kong; Shenyang, China; Manila; Penang and Johor in Malaysia; and Malé, Maldives. A number of Hotel Jen properties are in the pipeline including in Beijing and Malaysia. For more information, visit www.hoteljen.com or join the conversation on Instagram, Facebook and Twitter.

 

Press Contact 

Angelina Hue

Director of Brand Marketing Communications, Hotel Jen

+852 2599 3497

angelina.hue@hoteljen.com 

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