HOTEL JEN SHOWS HOW TO “LEAVE BORING BEHIND” WITH ENERGETIC DESTINATION EXPERIENCES

2016年8月4日
HOTEL JEN SHOWS HOW TO “LEAVE BORING BEHIND” WITH ENERGETIC DESTINATION EXPERIENCES

Hotel Jen unveils a series of destination-centric offers to help adventurous travellers seize the day, meet the locals and explore the city when they stay at one of the 10 Hotel Jen properties in Asia Pacific. This launch kicks off the brand’s new “Leave Boring Behind” campaign together with the release of fresh video content.
 
“Hotel Jen was launched by Shangri-La Hotels and Resorts two years ago to cater to today’s independent travellers who are passionate about discovering new places, cultures and experiences,” said Marisa Aranha, vice president of sales and marketing for Hotel Jen. “The brand was inspired by a virtual persona, Jen, who is a professional hotelier with a love for travel and life. We regard our guests as ‘friends of Jen’ and want to help them explore hidden gems and re-discover the magic of travel.”
 
Available now until September 30, 2016, the “Leave Boring Behind” packages include a specially chosen activity that will enable curious jetsetters to delve deeper into a destination. Prices start from US$80++ and include late check-out, accommodation and daily buffet breakfast for two people. Members of the Shangri-La Golden Circle loyalty programme will earn double award points when they book this package.
 
The destination activities available through the “Leave Boring Behind” packages include: 
Malaysia – Cruise amongst mangroves, catch crabs or harvest mussels in a kampung (small village) in Johor or hop onto a trishaw for an all-you-can-eat durian feast in Penang.
Manila, Philippines – Ride handcrafted bamboo bicycles on a guided tour of Intramuros, Manila’s historic centre and old walled city.
Singapore – Sample local specialities and sight-see from the comfort of a GOURMETbus or get refreshed in the thrilling slides and pools at Adventure Cove Waterpark.
Maldives – Visit Vilimalé City, including the fish market and old mosque, for a glimpse of everyday life in the Malé capital.
Brisbane, Australia – Spot majestic humpback whales from a catamaran as they breach and play in Moreton Bay in winter. 
Greater China – Explore Beijing and its historic hutongs on foot, enjoy traditional North Korean cuisine and cultural performances in Shenyang or be dazzled by the evening lights of Hong Kong on board a classic junk.
 
To encourage travellers to move away from tourist traps and generic activities, an international community of “Jensetters” who are creative resident experts will share their insider knowledge on the cities where Hotel Jen is present. Published on Instagram, these eclectic insights will revolve around native rituals, after-hours activities, food and art.
 
For more information and to book a stay, visit http://www.hoteljen.com/leave-boring-behind. Follow @HotelJen and join the social conversation with #LeaveBoringBehind.

为了迎合城市探险家的需求,今旅酒店Hotel Jen品牌以热情主动的态度和贴心友好的服务,传递品牌的核心元素——品质、舒适感和价值观。今旅酒店Hotel Jen欢迎爱生活、爱旅行以及充满好奇心的人士,通过自然的体验、新奇的见解和独特的视角,让游客忘掉烦恼,远离沉闷。今旅酒店Hotel Jen于2014年开始在亚太地区的一些城市推出10家充满活力的酒店,其中包括新加坡、香港、中国大陆的北京和沈阳、马尼拉、马来西亚的槟城和柔佛、澳大利亚的布里斯班以及马尔代夫的马累。香格里拉酒店集团已宣布在马来西亚婆罗洲将会在2018年开设新的今旅酒店Hotel Jen。更多信息,敬请访问www.hoteljen.com/cn或加入WeiboWeChat上的对话。

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