HOTEL JEN INVITES TRAVELLERS TO SEE THE CITY IN A DIFFERENT LIGHT AND LEAVE BORING BEHIND AFTER DARK
Hotel Jen, part of Shangri-La International Hotel Management, today unveils its first experiential programme, Night Light, which will run across all Hotel Jen properties in Asia Pacific. Designed to help guests who wish to be immersed in a destination and explore safely after dark with a relaxed mind, Night Light is anchored around a ‘living’ interactive map and invigorating weekly activities organised by the hotels.
“Hotel Jen caters to urban adventurers who are passionate about discovering new places, cultures and experiences,” said Marisa Aranha, vice president of sales and marketing for Hotel Jen. “Through this new ‘Night Light’ programme, we are encouraging our guests to head out and explore the thriving activities that each destination has to offer between sunset and sunrise. There’s more to a city after dark than what is featured in conventional guide books and we want to provide a new perspective for busy business travellers, unabashed night owls and curious families through curated insider insights.”
Night Light Map
Each Hotel Jen property on the hoteljen.com website features an interactive and ‘living’ map that continuously aggregates data from social check-ins and selected hashtags. The Night Light map in each city presents noteworthy and interesting hotspots after dark with filters (Touristy Things, Local Hangouts and Jen’s Picks) that viewers can use to remove the noise of cliché activities and uncover experiences off the beaten tourist track.
The online map lights up every night after sunset and is powered by the city’s inhabitants, including a select group of local influencers, “Jensetters” who share their insider knowledge with a focus on the home-grown art, local flavours and native rituals.
Night Light Events
Every week, each Hotel Jen offers activities at the hotel or around the city allowing guests to observe local pastimes first-hand or discover the destination from an alternative angle as they get their adrenaline going.
•Hotel Jen Brisbane: Wake up the senses and welcome the day with a kick start at a sunrise boot camp led by a certified trainer.
•Hotel Jen Hong Kong: Night owls can follow the locals on a reinvigorating walk to the famed Victoria Peak, while early birds might prefer a leisurely hike in the pristine Tai Tam reservoir to catch the sunrise.
•Malaysia: Rise and shine with aqua Zumba and enjoy the tranquil sunrise views at Hotel Jen Puteri Harbour, Johor or get pumped up for the evening with sunset aqua aerobics at Hotel Jen Penang.
•Hotel Jen Malé, Maldives: Hone your mind and sculpt your body with early-morning POUND fitness classes by the infinity pool on the rooftop.
•Hotel Jen Manila: Early birds can borrow a sports kit from the hotel for a group run at sunrise around the Cultural Center of the Philippines, while songbirds can sing their hearts out in the evening with a live band at Lobby Lounge.
•Hotel Jen Shenyang: Stretch those muscles during the cooler months with a yoga dance class, followed by a massage. Alternatively, jump high and get smashing in a badminton showdown near the hotel.
•Singapore: Get reinvigorated with sunset yoga by the rooftop pool at Hotel Jen Orchardgateway alongside breath-taking panoramic city views. At Hotel Jen Tanglin, dance and unwind to Latino beats with salsa lessons led by a dance instructor.
Leave Boring Behind
Hotel Jen celebrates the alternative twist that inspires curious travellers to leave boring behind through unconventional perspectives, lesser-known insights and spontaneous experiences. Each Hotel Jen enables its guests to seize the stay, meet the locals and unravel the city through experiential programmes focused on:
•Native Rituals: Uncovering local customs, insider knowledge and city secrets
•After-Hours: Exploring alternative city experiences from sunset to sunrise
•Jen-Why Art: Discovering emerging artists and interactive creative experiences
•Get.Set.Eat: Championing home-grown food producers and local flavours
To see the city in a different light, visit www.hoteljen.com/night-light-map or follow the social conversations using the #LeaveBoringBehind and #NightLight hashtags.为了迎合城市探险家的需求，今旅酒店Hotel Jen品牌以热情主动的态度和贴心友好的服务，传递品牌的核心元素——品质、舒适感和价值观。今旅酒店Hotel Jen欢迎爱生活、爱旅行以及充满好奇心的人士，通过自然的体验、新奇的见解和独特的视角，让游客忘掉烦恼，远离沉闷。今旅酒店Hotel Jen于2014年开始在亚太地区的一些城市推出10家充满活力的酒店，其中包括新加坡、香港、中国大陆的北京和沈阳、马尼拉、马来西亚的槟城和柔佛、澳大利亚的布里斯班以及马尔代夫的马累。香格里拉酒店集团已宣布在马来西亚婆罗洲将会在2018年开设新的今旅酒店Hotel Jen。更多信息，敬请访问www.hoteljen.com/cn或加入Weibo 和WeChat上的对话。